About Us
The new age Durga!
Mumbai based Garima Karwariya started her label in 2020 in the wake of the pandemic. Post completing her MBA she decided to pursue her passion, she used all the time she had while being on house arrest to sketch her take on the changing women of India. Being a part of the Gen-Y generation she wants to spread love for Indian wear across Gen-Z and the coming generations.
Garima's signature style is using modern silhouettes that rightly represent achievement of womanhood in the past few years and combining it with the traditional, timeless hand emroidery to create the new take on the Indian ethnic wear.
She along with her team of highly skilled craftsmen and karigars are here to stay in the industry and offer the best there is for all to enjoy!
We are here to grow
To make luxury affordable to all. To make you wear your confidence. To spread love through our work.
To be a part of every woman's special day. To promote indian wear globally.

